Thursday, October 15, 2009

Men's advertising-Yes, objectify me!

Ive been really scrutinizing the advertisements I have been seeing in magazines and on TV more since taking a class on how the media effects society. Now especially when looking at men's advertisement's, there seems to be A LOT of objectification of women. In the two pictures I posted are only a few of the millions of ads there have been portraying women in such an appalling light.


The first picture, a young Asian woman is tied up in shoe laces advertising men's shoes sale. This gives off two stereotypes. One, that this Asian woman tied up symbolizes female Asian eroticization putting racial 'knowns' on the woman, that a lot of guys know and are attracted too. Two, having her tied up gives off an image of 'I want to be controlled by a man,' and that she symbolizes this sexual bondage image as being purely an object of desire with no respect for who she is.



The second picture, I saw from another girls blog in our class and it truly repulsed me. The girl in the chair advertising men's underwear looks like she was just sexually assaulted! When a guy looks at that, what is that telling him about how to look at women around him? The advertisement at the bottom says "men don't want to look at naked men," and I can understand that, but to have the model in such an abrasive manor?...

I'm trying to figure out how media can get away with such awful portrayals, and I know there's so many better ways to advertise without theses images of ridiculous objectification. Yes, a lot of men like to see a scantily clad woman, but the negative images of abuse are unnecessary! What here needs to change..the men's attitude towards this? and if advertisements have gone this far, its only gonna get worse. I also later thought, a lot of women are very insecure and seeing these images, I feel only intensifies that and even can give a lot of women the idea of I need to be like that, because guys seem to be wanting that. This is such an unhealthy body image, the effects are so negative to women and could cause so much damage if not controlled.


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