The statistics are insane. Media awareness says, The average North American girl will watch 5,000 hours of television, including 80,000 ads, before she starts kindergarten. In a study, three weeks of Saturday morning toy commercials were analyzed. Results found that:

~50% of the commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boy’s referenced appearance.

1. ~Boys acted aggressively in 50% of the commercials aimed at them, while none of the girls behaved aggressively.

And while boys in commercials are shown out of the house 85 per cent of the time, more than half of the commercials featuring girls place them in the home.

The mass media in children's and teens+ programs have been providing more positive role models for girls than ever before. The Magic School Bus features strong female characters that interact with their male friends on an equal level. As well as shows like Buffy, the Vampire Slayer and Smallville, who portray women characters that are in control, physically strong and accepted.

But regrettably, the media still ‘plays the game’ of stereotyped images of women because that’s how it has been for years. For the most part, girls and women are stereotyped as being driven by love and are much less independent than men seeming the depend on them for stability. In the media, in general for a girl to make it, especially models are portrayed as pure sexual objects and underdogs to men and the conventional attractive, anorexic skinny poles that are so unrealistic to most average women in REAL life.

As said before in the statistics and in the chart below showing everything that really does effect girls: if girls see that many advertisements on body image, research shows it will have a negative consequence. At www.Mediafamily.org, and article their talks about Medias effect on girls: Body Image and Gender Identity. One of its main points says ‘A child's body image is influenced by how people around her react to her body and how she looks.’ And if our society is so conditioned that women has to follow the standards of beauty and being accepted, think of the damage that does on a girls self confidence..Despite the improvement that has been made there is a long way to go to prevent the truly awful effects media has on a girl’s mental and physical health, by changing media representation and presentation.